Industry Buzz – November 2025

As we enter the final stretch of the holiday season, e-commerce businesses are gearing up for their last—and often biggest—revenue surge of the year. With planning for 2026 already underway, now is the perfect time to refine your strategies, optimize conversionsand make sure every part of your journey is ready for increased traffic and higher customer expectations.

In this month’s edition, we bring you insights and tools to help you finish the year on a high note. Explore the growing importance of ACV in SaaS, learn about the latest developments in App Store payment reforms, and discover new ways to recover lost income with 2Checkout Lead Management. You’ll also find curated marketing resources, product updates and expert-led content to support your holiday executions as well as your long-term growth plans for 2026.

Happy selling!

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We are proud to announce that 2Checkout has received 2025 Payments Award for Best Online Payment Solution Merchant! The award reflects 2Checkout’s commitment to providing merchants with secure, flexible and innovative online payment solutions.

Organized by Retail Systems and FStech, the Payments Awards are one of the most recognized payments industry events in EMEA.

ACV is reshaping the way SaaS companies sell—and grow. Will your pricing and sales strategy be prepared as? annual contracts become the new standard of predictable income? Find out what’s changing and how to make ACV work for your SaaS business!

This holiday season will be about everything mobile and Buy now, pay later. Mobile device sales are expected to soar above USD 140 billion as BNPL continues to drive growth for online retailers. Is your coffers ready to grow? See what’s driving this year’s shopping trends.

Turn failed recurring payments into profits. 2Checkout’s Revenue Recovery Tools offer a complete suite reduce involuntary departure and recover lost revenue:

– Account update tool to ensure billing continuity for active subscriptions

– Smart Retry Logic – Enables automatic payment recovery for moderate rejections

– Reminders and dispute prevention to recover lost income

– Authorization Dashboard for real-time statistics and optimization

A combination of these features can generate up to a 20% increase in revenue, helping subscription-based businesses maximize retention and he came back Check out the full solution brief!

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A US judge has ruled that Apple violated its order to reform the App Store – its limits on external payments are too restrictive. This opens new doors for developers: more revenue control, flexible pricesand better checkout options with alternative payment systems.

The risk of fraud skyrockets as purchases increase – protecting your e-commerce business even more. Discover five practical ways strengthen fraud protection during your busiest season: from stronger identity checks to smart payment gateways and AI-based detection.

Ready to fuel your eCommerce growth? Discover 11 usable marketing automation tips that can help you streamline your workflows, increase conversions and increase sales.

From personalized email flows to cart recovery tactics, this infographic is your blueprint for smarter marketing.

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Have you ever wondered how many potential customers abandon their cart before checkout? Up to 80% of online shoppers do – but it’s not lost sales. With 2Checkout Lead Management, you can recover pending payments, re-engage with customers and increase your income effortless.

Free users don’t always convert, but the right experience can change that. Using multi-channel strategies like personalized sign-up, in-app messaging, and early follow-up help turn free users into paying customers. Find out how maximize your freemium funnel.

Are you ready for the next frontier of eCommerce?

In this session of CommerceNow25 Roxana Patrichi, Product Manager, Checkout Experience at 2Checkoutunpacked, why AI agents are not just a futuristic accessory – they are rewriting the rules of shopping.

If you work in eCommerce, SaaS or digital strategy – this lesson is vital.

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